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Pitch winning campaign for 1800 Tequila. "Just Refined Enough" pushed against the stereotypical, one-note portrayals of men in the spirits category. And spoke to the product's heritage. Launched with a film. Followed by short, sharp online films in the form of refined lessons. And lastly a content series, partnering with Billboard and musician Christian Scott aTunde Adjuah.
Credit: Creative Director