I am a global creative leader. I have worked agency and brand side — in the US, UK and wherever else put up with me. I have been named in Adweek’s Top 100 Creatives. Where I look a little severe.
Over the last year I’ve helped launch Anthropic’s first platform for Claude. And introduce Cadillac to Europe.
Before that I helped make Headspace one of Time Magazine’s Top 100 Companies. And freelanced and consulted for Apple, Netflix, FNDR, Mother, 72andSunny, Special Group, Saatchi & Saatchi and BBH, amongst others.
My upbringing was at Mother London, where I worked for seven years. During which they were named agency of the decade — I take all the credit. Whilst there I created a global Olympics campaign for Coca-Cola. A set of Gay Russian dolls. And a Pot Noodle ad that wouldn’t get made today.
There was also a sojourn at CP+B, LA. Where for two and a half years, I made the world end for Jose Cuervo. And did other tequila stuff with 1800.
I work across everything — from film to interactive to experiential to brand positioning to UX to visual rebrands. I am (humbly) globally awarded. I currently reside in a field in Suffolk, England.
Say hello — paddyfraser@gmail.com