Launched Cadillac in Europe, with their new range of EVs. Pushing against the sterile, joyless EV category with a new platform — ‘Go Loud’. It positioned Cadillac as the expressive, maximalist alternative for people who want their EV to have swagger.

There was a launch film with Elliott Power. A tease and reveal for the Optiq, with artist Sebastian Kite. A bunch of OOH. And an influencer led launch road-trip from Cadillac-sur-Garonne to Cadillac’s new flagship showroom in Paris. Creatives were the very patient, Tom & Will and Woody & Owen. Credit: Executive Creative Director