Pitch winning campaign for Cuervo. "Tomorrow Is Overrated" gave a struggling brand a shot in the arm. There was a pricey launch film. We turned water into tequila for National Tequila Day (which fell on a Monday). Made a massive Margarita mixed by the Internet for National Margarita Day. Gave Mexico, Missouri its first Cinco De Mayo. And created a 6-part mindful series to help people stay present through Christmas, for mere pennies. Credit: Creative Director