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John Lewis Christmas. From a new agency. Zero eyes on this.

We broke just enough of the format, I reckon. More importantly the idea stretched beyond just a character-led film. With a visual design language — inspired by Snapper — that could stretch across media and tone. Though there were fun brand-partner films with him. A light installation at Kew Gardens. And slippers. Obviously. 

Led the pitch, won the pitch, made the campaign, sang the theme tune etc. Creatives were the indomitable Alex & Avani. Shot by the lovely MegaforceCredit: Executive Creative Director