John Lewis Christmas. Pitch win with Saatchi. Zero eyes on this.

We broke just enough of the format, I reckon. Importantly the idea stretched beyond just a character-led film. With a visual design language — inspired by Snapper — that could work everywhere.

There were, however, fun brand-partner films with him. A light installation at Kew Gardens. And inevitably, slippers. 

Creatives were the indomitable Alex & Avani. Shot by the lovely Megaforce. Credit: Executive Creative Director