I was afforded the privilege of running Mother brand. Amongst other things, I did the following.

(1) Oversaw the first-ever, and possibly last-ever, guest editing of Shots magazine. The theme was the Truth (but Anthony Burrill said yes to doing the cover).






(2) Created a viral response to 'First Kiss' watched by over 1.8 million people (with jacobandemil.com).


(3) Created a game called 'Blattr' where you threw gold bullions, champagne and money at a totally fictional character bearing no resemblance to corrupt head of FIFA, Sepp Blatter.




(4) Deprived a bunch of people of the internet, during internet week. Which ironically was picked up right across the internet.