about  ㋡  work

I am a freelance creative leader. I work agency and brand side — in the US, UK and wherever else will have me. I have been named in Adweek’s Top 100 Creatives. Where I somewhat resemble a convict.

Over the last year I’ve helped win, and produce John Lewis. Launch Cadillac in Europe. Plus a smattering of British Heart Foundation. And a frenzy of Deutsche Telekom.

Before that I helped make Headspace one of Time Magazine’s Top 100 Companies. And, peppered in and around the above, freelanced with Apple, Netflix, FNDR, Mother, 72andSunny, Special Group and BBH, amongst others.

Way back, I worked at Mother London for seven years. During which time they were named agency of the decade —I take all the credit. Whilst there I created a global Olympics campaign for Coca-Cola. A set of Gay Russian dolls. And a Pot Noodle ad that wouldn’t get made today.

There was also a sojourn at CP+B, LA. Where for two and a half years, I made the world end for Jose Cuervo. And did other tequila stuff with 1800.

I work across everything — from film to interactive to experiential to brand positioning to UX to visual rebrands. I am (humbly) globally awarded. I currently reside in a field in Suffolk, England. And I hold a US visa.

Say hello — paddyfraser@gmail.com